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CLASSIC DRIVER is all about the love affair New Zealanders have with special cars. And special is the single word that describes the editorial approach from the CLASSIC DRIVER team. To fit our bill, a car has to be more than just interesting, it must have a sports performance, motor racing, luxury or thoroughbred pedigree. Or of course, it could be just a drop dead gorgeous car.
CLASSIC DRIVER will showcase the world’s greatest cars, old and sometimes new, telling the stories of the marques and the cars in the absorbing and entertaining way that we have been doing since 2002. The romance and excitement that inspired the great car manufacturers, designers, engineers, drivers and owners of the past are where we draw our inspiration.
Our audience is passionate about classic cars and dedicated to CLASSIC DRIVER. Our readers are mainly male, aged 35+, and many participate in historic motorsport. They indulge their passion for cars and classic motorsport and are often multiple car owners, buying the family’s vehicles in addition to maintaining their classic in tip top condition. The stylish new design, professional photography, the product development we have planned for the magazine and the team we have assembled will ensure your advertising spend is well spent and that is my commitment to you.